Big plans for Pernaton Gel Perrans Distributors has big plans for the marketing of a gel made with extract of green-lipped mussel, aimed at the alternative pain relief market. The company plans to take advertising in local newspapers across the country, in which it will name local pharmacist stockists of the product. Perrans will supply all stockists with sachet samples, providing an opportunity to build sales by offering their customers a Pernaton ‘experience’ prior to purchase. New POS material is also available. Pharmacies will also be able to use newly created point-of-sales material. For further information, contact Perrans on Tel. (01) 806 8666